36Vegas Becomes Headline Sponsor of Ultimate Pool in Landmark Partnership
Two homegrown brands unite to back Britain's fastest-growing cue sport
36Vegas, the new player protection-first online sportsbook and casino operator, today announces a headline sponsorship agreement with Ultimate Pool, the official professional body for 8-ball pool in the United Kingdom. The long-term partnership positions 36Vegas as the principal sponsor across Ultimate Pool's television, digital, and live event programme throughout 2025/26. The sponsorship brings together two ambitious British brands to support a sport with deep roots in communities across the nation. With Ultimate Pool's professional tour now broadcast weekly on TNT Sports and followed by over 2 million fans across social media, the partnership aims to fuel the continued growth of 8-ball pool at every level—from grassroots players in local halls to the 128 elite professionals competing on the televised tour.
Balazs Balint, Managing Director of 36Gaming, said: "We are incredibly proud to become the headline sponsor of Ultimate Pool and to play our part in bringing this exciting sport to an even wider audience. Pool has deep roots in communities across Britain, and Ultimate Pool has done a remarkable job of transforming it into a professional, televised spectacle that rivals any cue sport in the world. As a new operator committed to the UK market, supporting homegrown sporting talent and helping to grow participation at every level is exactly the kind of partnership we want to be part of."
Jordan Chavoush, Managing Director of Ultimate Pool Group, added, "We are incredibly excited to announce our first-ever betting partner for Ultimate Pool. A homegrown British brand, just like us, focused on delivering the best-in-class experience and service to its UK customer base. Securing the support of an organisation such as 36Vegas is a powerful endorsement, not only of Ultimate Pool as a product, but of the strength, credibility, and continued growth of English pool as a professional sport. This partnership represents a major step forward for us and demonstrates real confidence in our vision to elevate the game on a global stage."
Ultimate Pool has experienced remarkable growth since its formation in 2020, establishing itself as the recognised professional pathway for English 8-ball pool players. The organisation's Champions League runs for 21 consecutive Monday nights on TNT Sports, with a total prize money of approximately £840,000 annually, attracting world champions and elite professionals from across the globe.
Mark Quirk, Chairman of Ultimate Pool Group, commented: "Securing 36Vegas as our headline sponsor represents a significant milestone for Ultimate Pool and demonstrates the commercial appeal of professional 8-ball pool. We have worked tirelessly to elevate this sport and create opportunities for players at every level. Having a forward-thinking partner like 36Vegas, who shares our ambition and believes in what we're building, will enable us to continue our mission. We look forward to a fantastic collaboration."
The partnership commences from 01/01/2026, with 36Vegas branding set to appear across all Ultimate Pool platforms and events throughout the 2025/26 season.
About 36Vegas 36Vegas is the flagship brand of 36Gaming, a new entrant to the UK online gaming market, founded on the principles of responsible innovation and player-first design. Built on a "compliance by design" framework, 36Vegas integrates regulatory requirements and player protection measures at every level of platform development. The operator partners with industry-leading technology providers, including EveryMatrix for the platform, Optimove for CRM, and Comm100 for customer support, to ensure a seamless and secure player experience. All staff are based in the UK, with no outsourcing of internal functions. 36Vegas offers online casino and sports betting to UK customers.
About Ultimate Pool Ultimate Pool is the official professional body for 8-ball pool, recognised by the International Eightball Pool Federation (IEPF) and the English Pool Association (EPA). Founded in 2020, the organisation delivers 50 weeks of live television coverage annually on TNT Sports, reaching audiences in 66 countries. Ultimate Pool's digital platforms boast over 2 million followers, comprising more than 310,000 YouTube subscribers and over 880,000 TikTok followers. The professional tour features 128 professional players competing for prize money approaching £1 million annually, with additional pathways available for women, amateurs, juniors, seniors, and athletes with disabilities.
