The Ultimate Pool Group organise and promote professional 8-ball pool events featuring the world’s top players.

Ultimate Pool represents the fastest growing cue sports organisation in the world and we’re here to help unlock our audience to promote your brand. Ultimate Pool is the official professional body for 8 Ball Pool as recognised by the World Eightball Pool Federation and the English Pool Association.

Our weekly television show is broadcast in over 66 countries across the globe and our social media impressions total over 130 million people per month! Our tour events attract 96 professional players, 128 female players and 288 amateur players who are vying to become professionals.

We have an app which can be downloaded via Google Play and iOS, which includes exclusive tournaments, magazine shows and a look into what it takes to reach the top of the sport. Several of 8-Ball Pool’s all-time greats compete in Ultimate Pool events, Two-time World Champion and former Mosconi Cup MVP Chris Melling and four-time World Champion and Chinese 8-Ball star Gareth Potts. The professional ranks are a cosmopolitan affair with seven different nationalities featuring in the top 16.

As well as looking at improving the status within the top echelons, Ultimate Pool acknowledges that this is a sport waiting to break out and hit the mainstream, with tens of thousands of players in the UK alone playing every week. The Group aims to transform the game from bottom to top, bringing together players under one brand and inspiring more potential cueists to participate.

Ultimate Pool. The Big Names. The Big Games


Mark Quirk


Lee Kendall


Jordan Chavoush

Managing Director

Zac Leonard

Player Talent & Events Director

Scott Ryan

Commercial Director

Neil Toms

Tournament Director


Ultimate Pool viewers will enjoy 47 weeks of live television coverage on TNT SPORTS 1 in the UK & Ireland with events shown regularly on Monday evenings. TNT Sports 1 is available on Sky HD channel 408/870, Virgin HD 527, BT TV 408/430 and online via the TNT Player. For those outside of the UK Ultimate Pool are broadcast is over 66 countries around the world and all events are available live on UltimatePool.TV

Founded in the USA in 1998, the AZBilliards network is a renowned and trusted source of information for pool followers with 5 million page views each month.

Ultimate Pool Group news articles and releases feature on the AZB website and the UPG has its own column in their popular monthly online magazine ‘Billiards Buzz’.

Are you seeking a cost-effective way of getting your brand across to a wide demographic of people both online and via television?

Being a sponsor with the Ultimate Pool Group could be the solution for you.

We can provide you a platform with our bespoke sponsorship packages that help you hit your targets.

For further details on how we could help, please contact us via info@ultimatepoolgroup.com.



Do you have a question for the Ultimate Pool Group? Please fill out the contact form with your query and we'll get back to you as soon as we can.